5 ways to create concise content for your business
Planning creative and interesting content for your business can leave you with brain drain.
Here are my five top tips for communicating your message effectively:
1. Write!
The biggest problem many business owners have when creating content is getting started. You are the only one who knows the ins and outs of your business and what you want to communicate. So, to start, write everything you want to communicate on paper (or in Word) without any editing. This will ensure you include everything you want to convey to your customers/clients.
2. Read and edit
Now that everything is laid out, it’s time to start editing. This may be only the first round of edits, so don’t be concerned if you need to rewrite some parts – this is just part of the process and has nothing to do with your writing skills! Try and cut back or reword things so each point you make is concise and direct. People spend less time reading content these days, so the more ‘to the point’ your message is, the better.
3. Take a break
The best thing to do now is to take a break from your work. Think of this like a palate cleanser, equivalent to sniffing coffee beans between perfumes. Sometimes reading the same sentences repeatedly will tire out your brain, and you’ll miss spelling and grammatical mistakes. So yes, this is your permission to grab a cuppa and go outside to enjoy the sunshine. Just remember to come back!
4. Fine-tune and check your spelling
Once you’ve finished your first edit and taken a much-needed break, return to your work and read it with fresh eyes. Fine-tune any clunky sentences and do a spell and grammar check. It irks me when business owners don’t double-check their work and post with apparent errors. It looks unprofessional, and your customers will think you’re not serious about your business.
5. Read one last time
It doesn’t hurt to read over your work one more time before publishing. You never know what you might have missed. If you can, get someone else you know to read it too! Once you’ve completed the last read-through, hit publish. Believe in yourself and your work. You know your business best, so communicate that.
Having trouble with your business’s content? Get in touch!